Hello,
I’m a Toronto-based digital media and production professional working across online, film, and television. I specialise in growing audiences, launching content, and helping creative projects reach their full potential.
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Recent Work
From Data to Strategy
Managed YouTube and Facebook channels—including Outback Truckers, Ultimate Truckers, Untamed, Time Travels, and Outback Boys—reaching 5.3M+ followers. Delivered high‑impact content with millions of overall views (e.g., Outback Boys’ 50M+ YouTube views and Outback Truckers’ ~38M+ views), turning analytics into actionable insights to drive engagement, growth, and content strategy.
Digital Impact
Managed and grew multiple YouTube and Facebook channels, building a combined audience of 5.3M+ followers and subscribers.
Directed content strategy, optimizing videos and social posts to maximize reach, engagement, and audience retention across platforms.
Leveraged analytics and performance metrics to inform decisions, track KPIs, and translate data into actionable growth strategies.
Oversaw high-performing channels with millions of views and significant watch time, including Outback Boys (50M+ views) and Outback Truckers (~38M+ views).
Developed reporting systems and dashboards to monitor trends, competitor performance, and audience behavior for strategic planning.
Collaborated with production, marketing, and editorial teams to deliver consistent brand messaging and high-quality content.
Implemented initiatives that increased community engagement, expanded audience reach, and maintained strong subscriber loyalty across multiple channels.
Current Location